Analysis Of Film (Shaw shank Redemption)

Analysis Of Shaw shank Redemption

This entry was due to be published on 10/02/14 but dues to other work it came late. 

The film as titled in the header, Shaw Shank Redemption, is a fantastic film in my opinion. it has fantastic reviews and loved by critics... go watch it. 

For this week I will be taking on the task of uncovering the techniques and processes, along with cinematography and its key technologies. 

Firstly, editing and techniques for the film. Shawshank has a very high professional grade of editing, a large majority of the shots go into one another almost perfectly, it gives a great feel of how a prison film should be, this has been far from the amateur films that can be seen on YouTube( you know the ones made by 12 year-olds).

Our second point to be covered is the Cinematography, lighting and Mise-en-scéne. So the lighting has a dark and gloomy feel for the purpose of a jail flick. This had really helped to portray across mood so that the audience could really feel immersed into the film. When talking about the mise-en-scene for shawshank (which is what comes way before the camera get turned on)it set a fatastic realistic mood that you could really feel. The third point really crosses over with the second. so now composition, placement of props and actors in each and every scene. helped to bring the film to where it is today, in the top 10 movies of all time. 

As for the key technologies used this wasn't much as the film was made and produced in the early 1990's so the technologies for cg effects were only just in early concepts for film companies. so they were still being produced on a physical film. 

     

 

Brand Identity!

Brand Identity

Brand identification or identity, is used in the film and tv industry for the purpose of boosting the sales of a product or a company. 

This can be shown in scenes of Iron Man where you see Tony Stark, on some Apple macs, this is a kind of subliminal marketing for the people that watch the movie and could give them some sort of incentive to go out and buy the product. This of course comes at a cost as it is a popular form of advertising. This can also be known as product placement.  

Building and managing a brand does play a large part in marketing as I have mentioned. It helps to strengthen and manage the perception of your or a businesses perception. 

You can see many examples of a popular brand in most of the film or shows that you may have watched but you most likely haven't noticed.