Brand Identity!

Brand Identity

Brand identification or identity, is used in the film and tv industry for the purpose of boosting the sales of a product or a company. 

This can be shown in scenes of Iron Man where you see Tony Stark, on some Apple macs, this is a kind of subliminal marketing for the people that watch the movie and could give them some sort of incentive to go out and buy the product. This of course comes at a cost as it is a popular form of advertising. This can also be known as product placement.  

Building and managing a brand does play a large part in marketing as I have mentioned. It helps to strengthen and manage the perception of your or a businesses perception. 

You can see many examples of a popular brand in most of the film or shows that you may have watched but you most likely haven't noticed.